Thanks to the ever-growing number of people who do their shopping online, the world of ecommerce has grown immensely over the last few years. The good news is that one can still get in on it and start their own ecommerce store. By being smart and following the advice we will provide in this text, the new ecommerce owner will be able to grow and start earning more and more.
Speed is the Key
The first and the most important reason why people shop online is that it saves them time. Instead of driving to the store and spending hours there, they want to log on, find their product in matter of seconds and place an order within a few minutes. In order for them to be able to do this, your ecommerce websites will need to load as quickly as possible.
The first step towards a superfast ecommerce website is proper hosting with one of the world’s biggest and best companies. With discounts for GoDaddy hosting, you can get superb hosting at prices that will not put you in the poorhouse. You will also want your website to be as “light” as possible, featuring optimized images for your products and allowing for caching. There are other ways in which to speed up your ecommerce website, but these are the basics.
Keep It Simple
People who use ecommerce stores and buy online do not wish to waste their time searching for products and finding their way through distractions. Because of this, you will want to keep your ecommerce website as simple as possible. Two or three colors is more than enough. Simple fonts are the key. Also, make sure to organize your ecommerce store in a way that makes sense.
People should never have to go through more than two to three pages before they find the product they are looking for. When it comes to product pages, keep these simple as well – a few pics (optimized), a brief description and comments from previous buyers. That is all.
Pictures. Pictures. Pictures.
If you want to guarantee that a product will not sell, feature it without a picture. People are visual beings and they will almost never buy something they cannot see. Even when they know what the product is, they will feel uneasy ordering it if they cannot see it.
This is why your ecommerce website will be best off with plenty of pictures on each product page. Depending on what the product is, you will want to feature a number of images where people will be able to see it from as many angles as possible. Also, make sure that the pictures are clear and that they look professional. This can have an immense influence on how much people will spend on your website.
Make it Safe
People will be spending money on your ecommerce website (hopefully). They will be leaving very sensitive personal data. They need to know that their data will be protected and that their credit card details will not be leaked.
The good news is that most of the ecommerce platforms come with their own security measures that cannot be easily penetrated. The important thing, however, is to stay up-to-date with all the latest patches and updates of your security software so as to ensure that new types of malware cannot break the defenses and get a hold of your customers’ financial information.
Make sure you take the cybersecurity of your ecommerce website seriously.
Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.
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