115 Facts You Never Knew About Social Media

The influence that social media has on virtually every aspect of modern life is evident all around. Social media websites shape everything from the way people spend their spare time to the way they manage their working lives.

What’s astonishing about the social media phenomenon is that all of the major platforms, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest, have been around for only a decade or so.

The global average rate of social media penetration is currently at 31%. Daily login statistics show that Facebook is the most visited platform, followed by Instagram, Twitter, LinkedIn, and Pinterest.

When it comes to gender differences, women are the majority on Facebook, Twitter, and Instagram, while male users outnumbered female users on YouTube and LinkedIn.

To learn more about the specific ways Social media platform affect different aspects of people’s lives and business; take a look at the infographic below.

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