iOS Or Android: Which Platform Should You Choose For Your First App Development?

When you have a great app idea, you want to build an app for every device that exists – iPhone, iPad, Android, Tablet, and the list goes on.However, it’s usually a better idea to start development for one platform first, instead of going for multiple.

Developing a flawless mobile application that works well on just one device or platform is challenging enough. Trying to develop a mobile app for Android while simultaneously developing for every iPhone adds an additional layer of complexity.

Getting Started

If you don’t have an app out in the store yet, you’re likely still changing (or removing or adding) the features and design to improve the user experience. If you are still figuring things out, it is more beneficial to start building for one platform first to save time and money.With one platform first, you won’t need to make major tweaks across multiple platforms and devices which can eventually be costly and time-consuming.

Build for one platform first. Get that right, then move to other platforms, like INSTAGRAM. In 2010, Instagram launched its app for iOS only. In 2 years only, they grew to more than 30 million users. Initially, they worked on making the iPhone experiences as efficient as possible. They took almost 2 years to release an Android version. It’s never easy to decide whether you should rely on an iPhone app development company or an Android app development company, this article will help you understand and then incorporate what’s good for your company.

Choosing Between iOS Or Android

When starting with one platform, you might be deciding between Apple iOS and Android. Consider these 10 factors before choosing one platform for mobile app development:

  • The country or region you are focusing on
  • Demographics of your potential users
  • Whether you want to reach the largest population of mobile users or to the mobile users who are most likely to spend money on an app.
  • Considering to making money through in-app purchases or charging for your app directly or monetize your app later
  • Type of app you are building
  • Cost and time

#1. Which country or region you are targeting?

If your app targets emerging market such as Asia, Africa, and South America, then Android is a better option for you.For countries like the USA, one should choose Apple iOS.

If you have a website, you can use analytics tools to analyze the historical data of what devices your visitors and paid customers are coming from.There is no better indicator of the platform you should develop your app on than the current website traffic.

#2. Demographics of your target users

Apple focuses on the premium mobile market and users with higher income, while Android is aiming for massive adoption on emerging market.Verto Analytics breakdown says that on the income scale, 60% of users making over $150,000 own iOS devices such as iPhones and iPads rather than Android devices.

We all know that iOS users spend more money on apps and in-app purchases, and its developers make more money. At the global level, iOS users spend 80% more on in-app purchases than Android users.

#3. Do you want to reach the mobile users who spend money on an app or you want to reach the largest population of mobile users?

There’s no debate that iOS users spend more on in-app purchases and the majority of global smartphone users are on Android.

To sum up, if you’re interested in targeting the high earners in the market as well as those users who are likely to spend more money on in-app purchases, iOS is the platform for your app.

#4. Do you plan on making money through in-app purchases, monetizing your app on the road, or charging for your app directly?

For in-app purchases, Apple iOS generates 45 percent more revenue per user than Android. Additionally, iOS customers are 10 percent more likely to make in-app purchases than Android customers.

However, in Android, users can download the app for free and interact with it without any limitation. However, some specific functionalities of that app need a paid upgrade or the app has ads such as videos, or modals, which help you recover your ROIand earn revenue per view/click.  Users need to pay to avoid ads or they need to upgrade for the paid version of the app to get some specific functionalities. Of course, paid apps in app iOS and Android can have in-app purchases.

To sum up, if you want to launch a paid app, then iOS is the platform for you, however, for launching free app and then monetizing your app down the road such as with advertisements, you might prefer Android.

#5. Type of app you are making

If you are making a retail app, then choose iOS app over Android. iPhone users more likely to make purchases via mobile apps: 23% Apple iPhone and 17% Android.

#6. Cost & Time

Developers have found that they need to write 40 percent more code for Android than for iOS. Eventually, Android app development takes 2-3 times longer than building iOS mobile apps.

The cost of building app for Android or Apple iOS mobile devices will be relatively similar. However, in some cases the cost to designing the same app can be higher for Android devices – mainly because of the larger range of devices you’ll require to design for compared to Apple.

BothAppleiOS and Android have their pros and cons. While Android helps you reach a broader user, Apple’s user is more engaged and loyal. However, when it comes to launching your first app, especially in a country like the US, the iOS takes the cake. Financially, tactically, and strategically, Apple iOS remains the preferred choice for launching your first mobile application.


Shishir is the founder of ChromeInfotech., a well-known name in the Indian mobile app development and designing industry. With years of experience in the domain, he has now acquainted himself with all the nitty-gritties of what goes into making an awesome app in the least possible time.

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