Guest posting has emerged as one of the most powerful tools of ranking higher with Google. Not only will you achieve a lot of public success, but drive tons of tons of traffic to your blog and website. Right from the branding point of view to improved content visibility, guest blogging will help your content feature on some of the most high profile sites. Many webmasters who are still unaware of the benefits of guest blogging find this to be a mere waste of content as using this technique involves handing over your quality written content to other bloggers to be published on their sites in return for a couple of back links to your site.
What Is Guest Blogging
As one would know, forum marketing involves marketing your blog/website on forums and blog commenting involves leaving your comments on other blogs. The same way guest blogging is the process of writing quality content for a good PR blog and requesting him to publish your article on his blog in return for some quality back links, getting traffic, gaining exposure and building relationships.
Why Guest Blog
Links: All webmasters desire to get back links from other sites to improve their ranking. There is no better way to get such high quality organic links to your blog than guest posting. Quality content usually impresses readers across the world and they might really like to know who is behind the post written. So no matter where you guest post your article, the readers will definitely link back to you for more information.
Increases Traffic: While millions of webmasters are competing for online eyeballs, guest blogging will surely prove to be an extra advantage in getting a lot of traffic to your blog. The traffic you get out of this usually sticks to you and even coverts to be your subscribers. Using an author bio at the end of every guest post will help you achieve this target.
Gain Subscribers: There is no point in guest posting if your audience doesn’t stick. Subscribers often act as a soul and life of your blog. If you are able to establish yourself in front of another site or audience, there is a huge possibility that they are going to subscribe to your feed.
Branding, Exposure and Credibility: Blogging within your niche will not only help build your brand, but also help you gain exposure. Finding out top blogs of your niche and getting featured repeatedly on it will prove to be useful in gaining your reader’s trust and in turn increase your credibility.
Finding Gust Blogging Opportunities
Finding sites which might accept your content is a little tedious job but quality content matters. Bloggers hardly deny a well researched and fresh topic and allow you to post it on their blog. Using some of these ways will help you find a decent guest posting opportunity in your niche.
- Google search
- Google blog search
- Personally contact authors
- Using guest posting communities
The whole process depends on the website you’re are willing to guest post for, their rules and regulations and at the end, deciding your approach and how you work on it. The best way is to get started right now and enjoy the link juice you get from it.
About the author: Brianne is a blogger by profession. She loves writing on technology. Beside this she is found of gadgets. These days she is busy in writing an article for topreviewstars.com. Recently an article on reviews’ attracted her attention.