Off-page SEO strategies are things you do outside of your website to improve search engine optimization. Even large, recognizable brands will have trouble ranking well without an off-page SEO strategy.
Getting high-quality backlinks is critical for any off-page SEO strategy. However, not all backlinks are created equal. Here are some of the top off-page SEO techniques that will work in 2023.
1. Blog Commenting
Your website doesn’t exist in a vacuum; Google assesses your content against millions of other similar pages. To stand out from the competition, understanding on-page and off-page SEO strategies is a must. It is essential to optimize both the on-page and off-page aspects of your website to maximize its visibility and ranking potential in search engine results pages.
Conducting research and publishing unique findings is one way to build brand awareness and generate backlinks. News outlets, influencers, and journalists love this type of content and often link to it. But make sure your research is legitimate and doesn’t violate Google’s guidelines.
2. Forum Participation
This off-page SEO technique involves participating in discussion forums and interacting with other users. This helps to build trust and authority and also improve search engine rankings.
Forum discussions are a great way to interact with customers and provide support. It can also be used to promote products and services or for general marketing purposes. To subscribe to a topic, select the circle on the far right of the Forum post.
3. Social Media Engagement
Getting your brand mentioned in a reputable source on the web is one of the best ways to boost your off-page SEO. This includes guest blogging, social media engagement, and unlinked brand mentions.
The quality of off-page SEO strategies is important because it demonstrates to search engines your site’s worthiness and legitimacy. Without it, challenger brands can’t unseat industry leaders from their SERP positions. Luckily, there are many off-page SEO tactics that deliver traction.
4. Social Bookmarking
Social bookmarking is a technique that allows businesses to submit their content to websites that offer backlinks. This helps them drive highly-qualified traffic to their website and improve their search engine ranking.
In this expert roundup, 15 marketers share their secrets for effective off-page SEO. They explain that it’s crucial to monitor competitors’ strategies in order to ensure success.
They also emphasize the importance of creating unique, informative, and shareable content.
5. Link Building
Backlinks are one of the most important off-page SEO ranking factors, but they’re not all created equal. For example, a link from CNN counts more than a link from Pete’s Pizza or Betsy’s Basket Weaving Blog.
The best way to get quality backlinks is to create amazing content that other websites want to cite. This means resource pages, infographics, and other shareable images that capture attention. You should also build links from authoritative sites. You can also hire an seo agency for this job if it is out of your area of expertise.
6. Video Marketing
Adding videos to your marketing campaigns is a powerful way to promote your brand and boost your SEO. Video content attracts more organic traffic to your website and generates more branded searches on Google.
Insightful videos can be a great tool for earning high-quality backlinks. According to Backlinko, a website’s inbound link profile is one of the most important off-page SEO ranking factors.
Use your social media channels to create informative and engaging videos. Share these videos with your audience so they can learn about your brand and build a connection.
7. Guest Blogging
The goal of off-page SEO is to improve a website’s visibility in search engine results pages by building a strong backlink profile. This helps search engines understand that a site is trustworthy and relevant.
According to JetRank’s seo experts, Guest blogging is an effective way to build authority, provided that the content is high-quality and valuable. It should be relevant to the audience and include a byline or in-text link.
Other off-page SEO strategies that are useful include broken link building and influencer outreach. Influencers are increasingly becoming a popular marketing channel for businesses, as they can help them reach new audiences and drive brand awareness.
8. Content Marketing
Content marketing is a great way to get your brand noticed by search engines. It involves creating unique, engaging, and relevant content that others want to share.
It also involves publishing this content on websites and online directories that are relevant to your industry or niche. Finally, it involves promoting your content via social media and influencers. All of these techniques can help you improve your SEO ranking and drive more traffic to your website.
9. Link Building
Links are the foundation of any SEO strategy. Having high-quality backlinks from authoritative pages helps you rank better in search engines.
Do-follow backlinks pass authority from the source page to the linked-to page. This is why it’s important to only build links from high-quality websites.
Creating informative and insightful content can attract other webmasters to link to your site, thus earning you backlinks. It also improves your off-page SEO by boosting your reputation and gaining brand awareness.