I often hear people saying SEO is dead. In fact, I have been hearing this axiom since SEO emerged in the search business but the fact remains the same, it is not dead and not going to die so soon. I am sure you must have heard people yelling time and again that SEO is dead and thus you need to try something beyond that. Even if you Google this phrase you would get every other result suggesting that SEO is not Dead despite being claimed to have died down. This is because every year one can bring many new developments to the SEO industry, which makes me skeptic that SEO is not going to die so soon. It’s been three decades since we have seen the Internet has moved around and since then SEO tactics have been in place and them yet to be changed. The fact is as long as search engines stay, rankings would count and SEO would be an important tool for it.

SEO is Mandatory for machines even with the rise of IoT

We live in the age of the Internet of Things, which has a strong say in things like smartwatches, automated cars, and light bulbs, which are hooked to the web. One may argue that with the passage of time when everything else would be connected with machine, SEO may not be required to run the web. However, the fact is, SEO would be still needed and would remain vital to optimize for M2M communication in the Internet of Things. Though anyone would scan a page for finding out the most vital results for their requirements, machines are simply forced to find out the contextual clues to find out the intention of the writer and reader. This makes it similar to any dating site. So, SEO is not dead, still alive and kicking.



Currently, we have seen more than 23 billion devices connected to the internet and by the end of 2020, the number is likely to double reaching 50.1 billion. Hence it would be fair to say that the internet-based searches carried out by people are not simply running away. We will be using them from our cars, watches and other connected machines, which are also seen carrying out their own searches. With passing time, traffic is boosting up and it creates a bigger need for getting intuitive content. So, even in the IoT world, we find SEO mandatory and there are experts who have given the ways to prepare it.

SEO is Required for Everyone

Today, we search for everything on the web and search engines are going to stay for long, and now we are shifting toward the voice searches. With the voice searches, more words are spoken, which makes the long tail keywords as a vital thing, while writing a conversational tone is required to sound like a human being when the voice is converted into speech. As experts claim that with the conversational search one can only find the top results. Rather focusing and settling for the first page, the search assistants including Cortana, Google Now and Siri offer their best for the result you are searching for. This makes SEO not just important and competitive. With the added amount of searches being carried out and fewer results are being shown, most of the websites are taking a shift to the strategies. As I said, the search will continue to be vital as people would keep on searching for things on the internet. There can be some changes in the type of searches made for the kind of content, but the fact remains intact – search will continue to take place. Remember the real users would often remain the end audience for the web-based content. While the users would be searching for the content in different ways like voice and text. In other words, search engine optimization is here to stay for a long time.

Modern SEO forms like Schema, AMP, and other ways beat PPC

The modern methods like Schema markup are often implemented in Google and other search engines as the method to offer more valuable and visual content for the searches. If you are searching for any favorite song, for instance, you are presented with release dates, lyrics, artist bios, concert schedules and many more. Schema can be called as the sight of Google’s future and most ambitious venture, which one has to implement in the day to day SEO strategies. The structured data signals the search bots of Schema for understanding the context of the content along with making it rising the visibility of the search results. The Schema also has the AMP Optimized pages that remain mobile optimized and the barebones pages that quickly load over the mobile devices. So, even if you are going modern, the chances of SEO dying down is minimal.

SEO in virtual reality

We cannot talk about emerging technologies without talking about how augmented and virtual reality would change the search engine results. It is also vital to understand that VR offers the entire new UX and UI setups, however, the fundamentals of search would remain unchanged. Hence I keep on saying that content would always be the king and optimizing your web pages with stuff like visuals and simply digestible content would draw more traffic. The newer technologies further open up the door for many creative and interesting marketing platforms. For instance, the Pokemon Go is known to come along with five million daily active users. Similarly, getting engaged to AR and VR also help in boosting up the visibility for the crowd. This helps in positioning the early adopter of what can be widespread technology. As per reports, AR and VR together remain a 41 billion industry, which cannot be neglected.

Wrapping Up

Technology is often seen as changing and evolving. Today, we could see smartphones and other mobile devices taking over desktops and laptops. Some people feel that the advent of newer technologies would lead to the death of SEO then think about it. However, the fact is just the opposite as we know Search Engine Optimization is alive and kicking. For more on SEO and Guest Posting Services, you can avail the services at  digitalmarketz.com or email contact at services@digitalmarketz.com, rakeshsaini25@gmail.com now.

SEO is actually an art of optimizing different sites and blogs to get better visibility over different search engines using organic strategies. The use of relevant and common keywords related to their niche area over the sites or blogs is just one part of search engine optimization process. The prominent aspect of SEO is the link building activity. Hence link building is considered as the most integral part of search engine optimization. It is important both for the new and old websites. In order to create some successful link building strategy, you need to get back links from quality and authority websites of your niche area pointing to your site. Let’s talk about some of the best link building strategies for new sites.

Creating high quality content

Content is considered as king; hence it has a prime importance in search engine optimization. The basic ingredient you need to make a site is a good content, which you are going to put over your site. Content is not simply restricted to text on your site but also includes videos, audios and relevant photos. So, whether you want to put any article discussing about your business and the different products or services or want to put the ideas in the form of a video is entirely your choice. For good link building strategy for any new website you need to create high quality and useful content on a regular basis.

Spotting some best directories

Directory submission plays an important role in link building strategy especially when you are working with new sites. But when it comes of choosing them, it is always important to select the right one to get the best outcome. If you want some inexpensive options, you would probably want to go with the free directories. Whether you choose free or paid, don’t forget to check the number of pending links, which are associated with this particular directory. This will help you in knowing the number of sites being submitted and are waiting for review. If you see a big figure then better avoid such directories, since it means that this particular directory is no more active. In the same way, avoid directories having limited number of active listings, as this is also a sign of passive directory. Always use the directories, which are reputed ones and are related to your niche area.

Read more on SEO services

Blogs

The other vital link building strategy is creating and managing blogs. The fact is, search engines particularly Google simply loves blog provided it is updated on a regular basis with quality content. By publishing useful and interesting content over your blogs, you prepare your blog to receive backlinks from authority websites found in your niche area. All you need to do is to produce quality content by incorporating relevant and specific keywords related to your business or niche area. So, whenever you are working with a new site for link building strategies, consider blogs as an important ingredient of your plan.

Social bookmarking

Another strategy for link building is social bookmarking. There are many social bookmarking sites, which can help you in link building process. But when it comes to choosing them, consider the reputed ones. For instance, StumbleUpon, Reddit and Digg are considered as the top social bookmarking sites, which could be counted for your link building process. The stronger is your site’s presence over these places the better would be the outcome.

Blog comments

Another important strategy for link building is blog comments. It helps you in getting back links for your website. Comments are not just about putting some words of accolades but to contribute the best over different discussions with the help of insightful comments. Such collection of words would certainly help in complementing the content and give better results. Lastly, while commenting make sure you consider the content, which is related to your niche area so that you could benefit the best.

Forums

By participating in different forums related to your niche area you make link building process effective for your new site. All you need to do is to use a linked signature; this will help your links to be picked up in large quantity as you engage yourself more in the community. Lastly, make sure you keep on trying this strategy on a regular basis to keep getting a consistent result.

Social media

The social media sites including Facebook, Twitter and Google Plus can help you a lot in your link building process. These platforms help you in sharing your site content to a larger audience in small amount of time. It helps you in connecting with both your target audience and experts found in your niche area.

Final word

Creating your site could be an easy thing, however, when it comes to promoting it and making it visible over search engines, it requires a consistent endeavor. SEO is the best way to promote your website to your targeted crowd. Link building and Guest posting services is an important pillar of SEO, which could be carried out using the above strategies. All you need to do is to try them with patience and consistency and yield good results.

If you deal with SEO services, you very well understand the importance of link building strategies. Links can be called as veins, which help in making your site visible over the search engines and thus play the role of a catalyst to bring good traffic to your site.  But at the same time it’s a risky strategy, which if not carried out correctly can have an adverse impact over your site and its ranking over the search engines. Hence it is imperative to check certain precautions while adopting this strategy for your site promotion. The following are the best precautions, which you need to consider while going for the link building techniques or strategies.



Have quantity with quality

People often focus more on quality instead of quantity, which is due to the fact that the back link quality would allow you to find good outcome. It is not mandatory to have loads of backlinks yet having quality links in a tangible number to your site can really make the difference. So the first precaution you need to take is to have quantity back links but in good numbers as well.

Avoid spam articles

The other precaution you need to take care is to avoid the spam articles carrying loads of links. The articles you produce should be original, unique in ideas and language apart from being informative for your target audience. Such combination would help in cracking the link building strategy for you. The amount of knowledge and information you add over your content would talk about you and your site, which eventually will help in finding results at the end. So always keep in mind to avoid the spam articles.

Expecting quicker results

Another mistake people commit is to expect quicker results for their link building strategies, which is not possible. You need to know the turnaround time for this since link building is a long term process, which requires proper focus, time and commitment. You cannot start expecting quicker results. It takes few days to weeks to see the things working out for you. Avoid being in a hurry while getting the result.



Consider the Good DA hyperlinks appropriately

People often have the notion of getting linked to the websites having higher level since it can reward you something big. Finding back links from a good DA site that is very much popular and of course with greater ranks can certainly work wonders for your website as well. People who are seen visiting these DA sites would certainly going to visit your site as well, however, while choosing such sites, make sure you consider only the top ones rather than the low quality ones, as it can harm more than benefitting you.

Avoid buying links

It is possible to achieve top ranks for your targeted keywords by buying the links but in the long run it can do more harm than the benefit for your link building strategy. The paid links can help you in getting traffic but its quality would be extremely low second thing and most important thing is there is a risk of being penalized by Google, which can even ban your site. So the most important precaution you need to take is to avoid buying links.

Final word

Link building is often a daunting task, which requires lots of attention and care. A single mistake can cost you a lot; the above list of precautions can help you in committing mistakes while working hard for your Guest posting services.