How Website Design Impacts Sales & Conversion

Conversion is about creating leads into actual buyers. But motivating audiences to take action and make purchases is a challenging task. Here are the top 5 ways to increase the conversion rate and thus also increase sales through creative web design Melbourne. But before diving deep into it, let’s understand why conversion rate is significant and why all marketers focus on high conversions?

Why increase your conversion rate?

Why do business owners invest a lot of money in marketing to attract more visitors to their site? Well, the answer to this question is to increase sales and earn more profits. But high traffic on websites does not always mean increased sales. It is often easier, cheaper, and faster to focus on increasing the conversion rate instead. Conversion rate is actually the number of customers divided by the number of visitors on a website so that more and more visitors actually make a purchase and become your loyal customer. By increasing the conversion rate on your website, you can increase sales without increasing traffic online. Yes, it’s possible with highly interactive and responsive websites.

Website is your online store, where online audiences first land to see your products and services. So it is crucial to invest in attractive websites before expecting conversions on them. Website designing is quite a challenging task, but by following web designing tricks you can simplify your job. If you’re working on your website yourself, then keep these tips in mind to promote a better conversion rate.

Clear Business Goals

What is the objective of creating a website? Do you want to achieve a higher ranking or conversion? The answer to this question will help you determine your website design, features, theme, and presentation of your website. Before initiating your designing process define your business goals, ensure that you use the SMART method, which is Specific, Measurable, Achievable, Relevant, and Time-limited to set your business goal. This approach also ensures that the goal can be converted into concrete parameters for the website. For example, suppose your goal is to increase the number of leads. In that case, you should focus more on providing high-quality, appealing content, adding call-to-action, and designing clear menus and navigations.

This is a generic goal.

Create Strategy Curve

A strategy curve gives a rough idea about the essential parts where you need to focus more while designing a website. It will help you to create a roadmap of the whole designing process, give you a brief idea about the things that need to be done, etc. It will also help you track the entire process and help you build the right designing strategy. This step also decides the essential design elements, such as colors, design theme, content creation strategies, and budget.

The ultimate goal of designing a website is to attract traffic and convert them into potential customers. So here you decide things that you have to include into your website as per your client requirement and customer’s need.

Market research and existing customer surveys are the most effective ways to know what your customers are expecting from your site. Remember, websites that meet customer’s needs end up generating more traffic and conversions.

Creating A Website

Now more to the most challenging but creative task, i.e., creating a website. A sitemap is the most basic for all website designs. In this step, designers usually decide the website’s theme, color schemes, information flow over the website, and how the pages will be linked together. Suppose you’re designing a website from scratch. In that case, you should also need to code everything, but if you’re choosing a pre-built theme, then customize its features as your client’s need, choose color schemes that represent your brand, design user-friendly header and navigation menus, etc. Always prioritize the user experience and responsiveness on the websites.

A responsive and user experience website provides the best browser experience to your customers, leading to better conversions. Responsive search engine-friendly sites also perform well on search engines which will help increase website traffic and ROI.

Content Creations

Marketers always recommend investing time and money in quality content because the content is the backbone of every marketing strategy. It helps attract traffic to your website and motivates them to perceive your products and services. If your purpose for creating a website is to increase sales and conversions, fill your web pages with quality content that has some appeal. And yes, don’t forget to include call-to-action in your content. CTA or Call-to-Action help create some appeal among users and motivate them to action on your website.

Final thought

A responsive website is one that can attract users and influence them to purchase your products and services. If you think your website is unable to do that, then it’s high time to upgrade your website designs. It is better to take help from web design experts and SEO professionals for website creation and promotions on search engine pages to get good conversions on your website.

Author Bio:

Ravi is CEO & Founder of Webomaze Pty Ltd. He believes in serving the industry with some unique solutions with a huge variety of services including web design & web development, SEO services, eCommerce development, and so on.