Tips to Boost WordPress Website Speed

When a user visits your site, you get only a few seconds to drive their attention and convince them to stay longer. So, if your site does not load quickly, you risk losing leads before getting an opportunity for conversion. In addition, most recent algorithms of Google consider site performance as the most important criteria.

 

As a result, this not only influences SEO efforts but also results in the loss of visitors and poor search engine rankings.

Hiring WordPress SEO services is a great idea for creating user-friendly websites since WordPress comes with an array of tools, features, and extensions. However, even if you use the appropriate features or functionalities, you may have a website loading speed issue.

For this, the first step is to invest in high-quality hosting to protect your website from potential site speed slowdowns. Additionally, optimizing the WordPress site’s plugins is critical.

Aside from that, there are several suggestions for improving the site’s speed. So let’s go over them in detail.

Table of Contents

 

Ways to Enhance WordPress Website Speed and Performance

Invest in Reliable Web Hosting Service Provider

Optimized and Simple WordPress Theme

Compress Image Sizes

Utilize CDN

Reduce CSS and JS Files

Deactivate Unnecessary Plugins

Wrapping Up

Ways to Enhance WordPress Website Speed and Performance

Invest in a Reliable Web Hosting Service Provider

The basic key factor to improve the site’s performance is to invest in quality hosting services.  With so many hosting service providers to choose from, you need to focus on avoiding shared hosting. Although it provides limitless bandwidth, domain access, space, and other features, you cannot overlook the fact that it does not deliver a fast loading speed. This is because all resources are allocated, and server space is distributed with other web hosting users.

Thankfully, there are various cloud-based hosting options available, all of which are reasonably priced.     You can purchase any dedicated cloud server with a good mix of pricing, resources, and performance.

Optimized and Simple WordPress Theme

WordPress themes come with a plethora of visually appealing components, widgets, and sliders. However, if all of the components are used in excess or the pages are larger, the web server’s performance can hinder.

As a result, the approach is to keep the WordPress theme clean and clutter-free. You can also think about using the WordPress default themes.

Compress Image Sizes

Images play a significant impact in increasing the size of website pages. Also, it brings credibility to the webpage content and boosts visitor engagement. The key here is to reduce image sizes without losing quality.

For example, manually compressing images with Photoshop, Chrome PageSpeed Insights, or other tools may appear to be time-consuming. As a result, numerous plugins, including picture optimization, are available.

Some of them are:

 

Utilize CDN

The visitors to your site will come from all around the world. Because of the location of web hosting servers, the site loading time for different users and regions vary.

As a result, implementing a CDN can assist users in various areas load the site faster. The Content Delivery Network (CDN) constitutes all of the servers located throughout the world. Each server holds a copy of your site in each data center located in various locations.

The primary responsibility of CDN is to serve the visitor with a web page available in the closest location. Some examples of CDN are Cloudflare, MaxCDN, and so on that operate well with and complement the WordPress sites.

Reduce CSS and JS Files

If you use the Google Page Insights tool to manage your website, you’ll be alerted to the need to reduce the size of your CSS and JS files. As a result, lowering the size of such files can help in improving the site’s loading performance.

You can also perform some manual fixing if you know how to use WordPress themes and follow the Google guidelines. If this does not work, you can use the plugins to assist you. For example, you can utilize the Autoptimize plugin to help you optimize your WordPress site’s CSS, JS, and HTML.

Deactivate Unnecessary Plugins

 

Plugins with poor code clutter the website, whether you need them or not. As a result, the website takes a long time to load.

It also increases the backup file size and puts a strain on the server’s resources while generating backup data. This makes it difficult for visitors to navigate the website.

As a result, disabling the unused and installed plugins can help. Examine each of the installed plugins for usefulness and replace the cluttered ones with those provided by WordPress.

Some best picks of WordPress plugins include:

 

Wrapping Up

 

The best thing about increasing the site speed and performance is that it improves the user experience. Similarly, regardless of which device or browser a consumer uses, the user experience remains the priority. In addition to this, it helps in improving the website rankings on the SERPs.

Of course, a faster-performing website will benefit both short- and long-term objectives. So, follow these suggestions and improve the website performance. Alternatively, you can hire a WordPress web development company to assist you in resolving all of your website speed and performance issues and achieving the finest results.

 




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