UPDATE: Nov. 3, 2023, 12:00 p.m. EDT This story has been updated with the latest 4K and 8K TV deals ahead of Black Friday.
Best 4K TV deals this week:
Upgrading to a 4K TV — even a QLED or OLED — no longer has to be an intimidating financial setback. High-quality TVs featuring punchy colors, decipherable shadows, and smooth transitions have become increasingly affordable for regular consumers, made even more budget-friendly by frequent sales from retailers like Best Buy, Samsung, Walmart, and Amazon. If you’re ready for a home entertainment upgrade, here are the best 4K TV deals ahead of Black Friday.
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TV deals are categorized by brand, then listed in order of size (smallest to largest) and price (lowest to highest).
Note: All deals marked with a 🚨 have been marked as an early Black Friday deal by the retailer.
Samsung TV deals
Why we love it
Of the handful of 85-inch Samsung TVs on sale this week, we think the deal on the Q80C is the best bang for your buck — considering Samsung has it marked as a Black Friday deal, complete with an extra $200 discount on top of its sale price from last week, bringing the total cost below $2,000.
The Q80C is Samsung’s most advanced QLED (before meeting the Neo QLED side of the family), packing 96 precisely-lit local dimming zones for the meticulous brightness necessary for watching sports in the daylight. Also present are advanced gaming features like a 120Hz refresh rate and VRR support.
More Samsung TVs on sale
Samsung 50-inch QN90C QLED TV — $1,099.99
Samsung 55-inch QN85C QLED TV — $999.99
Samsung 55-inch QN90C QLED TV — $1,397.99
Samsung 55-inch S90C OLED TV — $1,299.99
Samsung 65-inch Q60C QLED TV — $749.99
Samsung 65-inch S90C OLED TV — $1,599.99
Samsung 65-inch QN85C QLED TV — $1,299.99
Samsung 65-inch QN90C QLED TV — $1,699.99
Samsung 65-inch The Terrace Full Sun Outdoor QLED TV — $7,499.99
Samsung 75-inch TU690T 4K TV — $579.99
Samsung 75-inch QN85C QLED TV — $1,799.99
Samsung 75-inch QN85C QLED TV — $2,299.99
Samsung 75-inch QN90C QLED TV — $2,397.99
Samsung 77-inch S89C OLED TV — $2,299.99
Samsung 77-inch S90C OLED TV — $2,499.99
Samsung 83-inch S90C OLED TV — $3,499.99
Samsung 85-inch Q60C QLED TV — $1,499.99
Samsung 85-inch Q70C QLED TV — $1,799.99
Samsung 85-inch Q80C QLED TV — $1,999.99
Samsung 85-inch QN800 QLED 8K TV — $2,499.99
Samsung 85-inch QN90C QLED TV — $2,799.99
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LG TV deals
Why we love it
LG’s OLED models got a glow-up in 2023, and the B3 model is the most affordable one even at full price. With Best Buy’s early Black Friday discount of more than $1,000 off of the 77-inch model, this massive screen is basically begging to be in your living room.
The B3’s lower price point can mostly be attributed to its less-advanced a7 processor compared to the C3 and G3’s Alpha a9. However, the B3 runs laps around the cheapest-of-the-cheap 4K TVs with Dolby Vision and next-gen gaming features like a 120 Hz refresh rate, both of which help to push those 8.3 million self-lit pixels to their fullest potential.
More LG TVs on sale
LG 43-inch UQ7070 4K TV — $258
LG 48-inch A2 OLED TV — $549.99
LG 55-inch UQ70 4K TV — $299.99
LG 65-inch B3 Series OLED TV — $1,299.99
LG 65-inch 99 Series Mini-LED 8K TV — $1,499.99
LG 65-inch C3 Series OLED TV — $1,599.99
LG 77-inch C3 Series OLED TV — $2,499.99
LG 77-inch G3 Series OLED TV — $3,499.99
LG 83-inch C2 Series OLED TV — $3,999.99
LG 86-inch UR7800 4K TV — $899.99
LG 86-inch UQ70 4K TV — $998
LG 86-inch 80 Series QNED TV — $1,899.99
Sony TV deals
Why we love it
A cheap OLED to Sony and a cheap OLED to the rest of us mean two very different things, but this early Black Friday deal makes Sony’s lowest-tier OLED from the 2023 TV lineup look far more approachable.
The A80L is bright and starkly contrasted with flawless black uniformity — a rare combination that makes this TV pop in both bright and dark rooms. Even as the baseline OLED, the A80L is still armed with the same Cognitivie Processor XR that the pricier 2023 Sony OLEDs are, making it a perfectionist when it comes to upscaling low-res content.
More Sony TVs on sale
Sony 55-inch A80L OLED TV — $1,399.99
Sony 65-inch X90L 4K TV — $1,099.99
Sony 65-inch A75L OLED TV — $1,499.99
Sony 65-inch X93L Mini LED TV — $1,599.99
Sony 75-inch X90L 4K TV — $1,499.99
Sony 77-inch A80L OLED TV — $2,699.99
Sony 85-inch X90L 4K TV — $1,999.99
More TV deals from Amazon, TCL, Hisense, and more
Why we love it
Almost every 2023 TCL TV is seeing a further discount on the already-good sale prices that they were at for weeks, but this model in particular deserves a special shout-out. In what seems to be a Best Buy exclusive situation, TCL’s Q5 series recently became available and knocked the Q6 Series out of its spot as the brand’s most affordable QLED. And with Best Buy’s discount pushing this model under $300, it’s easily the cheapest 55-inch QLED on our list. A quick scroll up to our mid-size QLED picks from Samsung, Sony, and LG make the rarity of a 55-inch QLED TV under $350 palpable.
The Q5 has most of the same specs as the Q6 including HDR PRO+ with Dolby Vision, Motion Rate 240 motion smoothing technology (a win for gamers on a budget), three HDMI ports, and built-in Google Assistant.