Smartphones have become a basic necessity just like air, water, food, and shelter. There is a huge boom in the usage of social media platforms with the advancement in technology. People are getting exposed to various services and businesses mostly through social media. They have so many options that they now only look at something interesting to narrow down their choices. An important factor that they look out for is a connection with the brand. It’s whether giving the advertisements their attention is worth their time or not. It’s only when their interests are aroused they give their time to your advertisements. The pandemic has hit many businesses hard.
With the coming of the pandemic, most of the businesses went online. Social media platforms have become mini markets for your businesses to sell their products and services. The online presence of any business is playing an important role.It became a pivotal point in reaching out to the customers. So, it is necessary that your business has a strong social media presence. You invest a lot of your time to plan out a strong marketing strategy to launch your business. In the same way, you need to devote your time to come up with a social media marketing strategy to promote and reach out to your audience. Look here for the best marketing recruitment dubai.
What is Social Media Marketing Strategy?
In simple terms, a social media marketing strategy is a summary of the goals that you are hoping to achieve on social media. It helps you in keeping track of your progress and lets you know whether you are succeeding or failing to achieve the set goals.
Tips To Build Best Social Media Marketing Strategy
Here are some tips that will help you in building a strong social media strategy that helps in skyrocketing your presence online.
Setting goals helps you get a trajectory to work on. This brings mental clarity to your mind as you now know what to focus on. Having a clear picture of what you want with your business or work generates a driving force for your social media strategy. There are some rules of thumb in designing your goals for maximizing your success. Firstly you need to be specific with your goals. Secondly, you need to aim for targets that are attainable. Doing otherwise leads to a wastage of time and resources for something you have no control of. The path of reaching your goals might be long and filled with obstacles. Not knowing where you are in the journey might stress you out and quickly lose focus of your goals. So, you need to be able to measure the progress of your goals.
Know your target audience
Once you define your goals, now you need to work on your target audience. One of the biggest problems that you might face is connecting to your audience. As you want to reach out to your audience, knowing their preference and behavior increases your chances in doing the same. You also need to know their problems and their concerns. This helps you in figuring out a lot of things for your social media strategy. You also are able to create content that has a higher appeal to them.
Knowing your target audience also helps you in choosing the right social media platform. This further helps you in maximizing your efforts in creating an impact on the platforms you are present on.
Planning your Social Media Content Calendar
There is a lot of information out there on social media content marketing and you might be consuming a lot of it. Instead of aimlessly consuming that information, taking only what you need saves both your time and energy.
Planning your social media content calendar enables you to know what you already know and what you need to know. Also, without proper planning you are doomed to fail in social media marketing as there are many occasions to account for and post content accordingly. You can include the following in your content calendar:
- Themes based on upcoming special days and festivals.
- A list of hashtags for the same for different platforms.
Planning your content calendar further improves your collaboration with your team and also ensures efficient use of resources. Using digital tools for the same eases the process a lot and calls for quick action.
In the end, this allows you to turn your thoughts into reality.
Using the storytelling method
Using numbers in your content to promote your brand might be impressive and appealing to the rational. But the audience you deal with are emotional and numbers get you nowhere. It is the stories that move your audience in doing what they do. The stories create a strong bond by connecting to your audience emotionally, encouraging them to take action.
One simple way to implement this is by using successive posts to tell a story about your brand. This builds excitement and makes your brand compelling to approach.
Prioritize sharing visual content
Visual content is the best way to boost your social media engagement. People typically remember more of what they see, than what they read. Additionally, strong visuals are more likely to catch the viewer’s eyes. So, you shouldn’t omit the usage of photos and images while planning out your strategy.
Add Human Touch
No wonder the digital innovations and technology has made our lives and communication easier. But, the truth is they lack human touch. Adding human touch simply means going beyond the digital screens, into your office and showing your audience the humans working for your brand. This will help the audience to connect more with your brand. Show them what your brand actually is and the values and culture you stand for.
Make wise usage of tools on social media
Social media tools are simply your saviour. Try to automate your activity on social media as much as possible. Use the tools and analytics to check your progress and how far your content is reaching. Schedule your posts ahead of time using tools like SocialPilot. Keep track of your analytics and see where you are going wrong. Embrace your mistakes as to err is human.
Maintain consistency while posting
To connect with your audience, you need to know which type of content is interesting to them and what drives them to purchase your products. The only way to know their interests is by analysis, experience and experimentation on what works best for you. You need to be regular with posting your content. The frequency of your posts should be determined by the analysis you make.
Social media is undeniably the best way to interact with your audience. Having a strong social media strategy in place will improve your overall reach, thereby generating more leads for your business. Look here for the best marketing recruitment in Dubai.
Sunny Chawla is a Managing Director at Alliance Recruitment Agency. He specializes in helping clients with international recruiting, staffing, HR services, and Careers advice service for overseas and international businesses.